Hi, I’m Maria Diva

I’m a UX/UI designer with a passion for crafting inclusive and accessible product experiences with a big business impact. I have a background in Digital Marketing and Photography and have gained experiences working in the Tech Industry for over 7 years.

Outside of my work, I place a high value on exploring new places, reading up on history and architecture and going hiking.

About Me

My passion began with digital design and have enjoyed working with stakeholders during the product development cycle. My focus was on user friendly designs, design system, and design handoff.

My goal is to create user friendly products which bring more value for both end-users and businesses, while increasing productivity and collaboration with myself and other team members.

  • Design System Management

    Build and maintain a shared library with a collection of elements, documentation, and patterns can go a long way.

    Rapid Prototyping

    Develop prototype at a wide range of fidelities and use them to test the assumptions and functionalities.

    Research and Analysis

    Use various research methods to understand user behaviors, needs, motivations. From there define problems, and open up design opportunities for the products.

    UX Documentation

    Create a source of truth for project's deliverables which include research findings, UI requirements, UX guidelines.

  • Digital Marketing Specialist, iVedha Inc.

    - Toronto, Canada | November 2021 – March 2022

    Maintain client’s online presence, and ensuring that their products and services are effectively communicated to their target audience.

    Use Google Analysitcs data to modify site content, achieve goals and reach KPI’s, including ROI.

    Familiar with SEO strategies like competitive keyword research, lead generation analytics and social media.

    UX/UI Design Intern, Ivedha

    - Toronto, Canada | June 2020 – November 2020

    Responsible for conducting user research based on clients needs, wants, objectives, goals and understanding clients target demographic.

    Assisted Senior Designers with brainstorming, technical drawing, and digital wireframing.

    Designed sample prototypes of social media visuals. Collaborated with Clients team to brainstorm and develop social media campaigns and storylines.